I build brands that know who they are.
I’ve spent 20+ years working at the intersection of business, creativity and culture. Building things from scratch, rethinking things that already exist and occasionally asking the question nobody wants to ask.
Today, I’m CMO of HealthCentral, helping rethink how people experience health through media, creators, community and technology.
Before HealthCentral, I spent nine years building BADER, my own consultancy, helping brands challenge convention and sharpen their thinking.
Drops
The internet wasn’t built for health. So we built something that was.
I took Drops from a what-if to a whole new kind of health experience, alongside a small but mighty team. From brand identity and strategy to creative direction and go-to-market, we built an app that takes cues from consumer culture and tech, not the usual healthcare playbook. Creator-led from day one, built around contribution, connection and trust with conversations that go beyond the comment section.
The streets are talking
“Jenn is a unique talent. Equally passionate about both product and people. Incredibly hard working, she leads by example, able to energize talent and lead multi-functional teams or when needed, roll up her sleeves, step in and get it done herself. As a partner in transforming the agency I couldn't have asked for more. ”
Rob Fitzgerald, CEO“If I could use one word to describe Jenn Bader, it would be impactful. Her ability to positively affect the people around her is not only a skill, it's a way of being. Her passion for success and always uplifting spirit is infectious, and results in a consistent outcome: people absolutely love to work with and for her. I know I did.”
Stephanie Levy, Senior Creative“Jenn is a big thinker, brave, emotionally intelligent—and having all of that in one package is so incredibly rare. She has a unique ability to 'think about thinking' in a way that elevates everything, while also knowing how to apply that thinking in practical and impactful ways. Forever a fan and beyond impressed.”
Erica Chiao, SVP PlanningSomething Original
Original thinking deserves, well, Something Original.
I led the rebrand of our internal production studio from HC Studios to Something Original, a strategically positioned creative studio with its own identity, point of view and value proposition. Built around a belief that the best work happens when insight meets instinct, the result is a studio with a distinct personality and a much bigger role to play.
Hippocrites
Sometimes the best way to make a point is to make people uncomfortable.
I led the strategy behind Hippocrites, a pro bono project created with Wisp that challenged hypocrisy in reproductive health. The work went on to earn a Silver Cannes Lions Award, a Shorty Impact Award, two Webby Award nominations, and four Bronze Clio Health Awards. The film was also selected at eight film festivals, including Beyond the Short, Cannes Indie Shorts Awards, Independent Shorts Awards, Montreal Women Film Festival, New York Indie Shorts Awards, Short Films Matter, Top Shorts Film Festival, and Venice Shorts Film Festival.
Past experience
Allstate
Banana Republic
Beats by Dre
Boots
Chase
Douglas Elliman
Eli Lilly & Co.,
Elomi
Gilead
HBO
Hard Rock Vegas
Hyatt
Kraft
Lego
Maple Hill
Morton Salt
Old Navy
Pepperidge Farm
Probar
PUMA
Samsung
Sony Music
Territory Foods
Tesaro
TGI Friday’s
Theory
Verizon
Verizon Wireless
Viacom
Wisp
A dedicated Pilates practitioner and former point guard, I bring the same balance, discipline, and strategic playmaking to every challenge I take on. I earned my B.B.A. in Marketing and Information Systems from Loyola University Chicago.